U.S. women enter menopause each year
An estimated annual population figure, cited by NIH ODS in May 2026.
NIH Office of Dietary Supplements ↗WOMEN’S WELLNESS / MARKET CONTEXT
U.S. women’s wellness.
Context for ingredient development.
Population estimates, supplement-use surveys and dated retail data provide context for women’s wellness product development. Each answers a different question for brands considering women’s wellness formulations.
The context behind the opportunity
Experience hot flashes or night sweats
The Menopause Society describes a large U.S. study of symptoms at some point during the menopause transition.
The Menopause Society ↗U.S. adults reported supplement use
CRN / Ipsos consumer survey, August 2024. This is general supplement use, across categories.
CRN 2024 survey ↗Women aged 40–59 used supplements
NHANES 2017–2018: use of any dietary supplement in the previous 30 days. Published by CDC / NCHS in 2021.
CDC / NCHS data table ↗Different populations, survey methods and reporting periods. These figures should not be combined into a single customer count or presented as current 2026 supplement-market estimates.
HISTORICAL RETAIL SNAPSHOT / 2024
Close to $53 million.
2.8% year-over-year growth.
SPINS data reported by NutraIngredients put menopause supplement sales near $53 million for the 52 weeks ending 8 September 2024, within the tracked women’s health retail category.
This is menopause supplement retail sales. It does not measure the S-equol ingredient market, EquoPro revenue or a forecast.
Read the dated retail report ↗From category interest to an ingredient brief
For an S-equol project, define the intended population and product format, then assess the ingredient’s specification and published evidence. EquoPro provides a high-purity ingredient profile, a published exploratory trial and technical documentation for that evaluation.
Reliable data establishing the U.S. S-equol ingredient market size, growth rate or competitive ranking are not provided in this brief. No estimate of those measures is inferred from the broader category figures.
Women’s wellness market overview
This overview brings the category indicators together. Refer to the dated source notes above for the population, reporting period and scope of each figure.
View the market overview ↗YOUR NEXT STEP
Define your women’s wellness project
Share your target market, intended application and estimated volume. We can discuss specifications, samples, packaging and commercial terms.